Denim. It’s our passion, it’s in our blood. But we are not just another denim brand, We are RAW. Since 1989, we have pushed the boundaries of denim design, changing an industry obsessed with the past by manifesting our own vision of the future.

Our brand values :
RAW- To be raw is to be real, honest and authentic. Daring to stand out while keeping your feet on the ground. And always with a sense of humor.

INNOVATIVE- We are a creative, design-driven company, always on the hunt for the next innovation and highly passionate about balancing aesthetics and functionality. We design with the future in our mind, not only in style but also in the way we impact our planet and the people around us.

EAGER- We are an ambitious bunch. We love to learn, prefer to win, and demand to be challenged along the way. We highly value individually but always work as a team.